1.2 What is a superapp?

A superapp is many apps within an umbrella app. It is an OS that unbundles the plethora of apps. It is the portal to the Internet for a mobile-first generation. Today, you don’t build separate apps; instead, you can host your offerings on a single superapp.

Customer centricity in the digital age is about serving the user everything they need within a given context, from one digital touch point, in the easiest possible way. Superapps are highly customer-centric. They evolve as their customer’s needs evolve. To fully do that, they aggregate partner services to serve the users from the same digital touch point.